“They always said it was about ‘who you know’ as much as ‘what you know’. We didn’t think that was fair, so we fixed it.”
Vintro started by connecting entrepreneurs to high-profile business leaders and guaranteeing quality time set aside for those meetings. We discovered that the main barrier to getting in front of a person in power is the risk of having time wasted, so we reduced that risk by making sure the right business leaders were being contacted for an opportunity, and then eliminated that risk completely by allowing people to pay to compensate for it, or do charitable work to earn it. Even if the meeting didn’t pan out, everyone came out better off.
Today, Vintro applies the same economic logic to bring connections and clarity to the often murky world of corporate procurement.